Setting Up The Pinterest Business Center For Your Dealership

New Dealership Onboarding for Pinterest Social Ads

Before being able to onboard your dealership to Pinterest, you will need to first create a Pinterest Business Center/Pinterest Ad Account. 

In this article, we will walk you through:

• Pinterest Business Center creation for your dealership
• Ad Account setup 
• Pixel Creation

Step 1: Pinterest Business Center Setup

How To Set Up Your Dealership's Pinterest Business Center

Let’s start by setting up a Pinterest Business Center for your dealership if you do not already have one. 

• First, visit business.pinterest.com. Log in to an existing Pinterest account or Sign Up if an account is not currently active.

For the purpose of this guide, we will be taking you through the process of Signing Up for a new Pinterest Business Center account.

• Click “Sign Up” at the top right of the screen > enter the information being asked for > click “Create Account”
  
• Now, to “Build Your Profile,” enter the following:
  • Dealership Name
  • Dealership Website
  • Country
  • Language

• Once completed, select NEXT. Then, “Describe Your Business"
  • “What’s the focus of your brand?”  Choose OTHER  > Select the industry(s) > Automotive.
  • “What are your goals?”  Select up to 3. We choose: 1) Sell more products, 2) Generate more leads to your business, 3) Drive traffic to your site.
  

👀  NOTE: You can update your goals later in SETTINGS if you would like to change them. 

• Select NEXT > Other > NEXT. There will be a pop-up question, click “Yes I’m interested in advertising” > on the next screen, click SKIP.
  

Once you have successfully completed these steps you have officially created your Pinterest Business Center for your organization! 🎉 

Now it’s time for you to set up your client's Pinterest Business Center account.

How To Set Up Your Dealership's Pinterest Business Center Account

Setting up your Pinterest Business Center account is easy.

• First, visit business.pinterest.com. Log into your existing Pinterest account or Sign Up if an account is not currently active for your client.

For the purpose of this guide, we will be taking you through the process of Signing Up for a new Pinterest Business Center account.

• Click “Sign Up” at the top right of the screen > enter the information required > click “Create Account”
• Now “Build Your Profile" for your client:
  • Dealership Name
  • Dealership Website
  • Country
  • Language
• Once completed, select NEXT. Then, “Describe Your Business” for your client:
  • “What’s the focus of your brand?" Choose OTHER  > Select your industry (Automotive). 
  • “What are your goals?”  Select up to 3. We choose: 1) Sell more products, 2) Generate more leads to your business, 3) Drive traffic to your site.

👀  NOTE: You can update goals later in SETTINGS if you would like to change them.

Select NEXT > "Consumer Goods" > NEXT.

There will be a pop-up question, click “Yes I’m interested in advertising” > on the next screen, click SKIP.

That's it! Now to setup your ad account. 

Step 2: Pinterest Ad Account Setup

How Your Dealership Will Create Their Pinterest Ad Account

After you have created a Pinterest Business Center, you will need to create a Pinterest Ad Account if you do not already have one.

• From the client’s Pinterest Business Center account, navigate to the top left and select Ads > CREATE AD > NEXT > ACCEPT the advertising agreement.

Now you will need to be invite Dealers United to your dealership's Business Center as a Partner. 

How to Add Dealers United as a “Partner” of Your Dealership's Pinterest Ad Account

• Go to the upper right corner of your account and click the dropdown arrow > select BUSINESS ACCESS > Partners > Invite Partner > enter the Business ID of Dealers United.
• Next, your dealership will click ADD PARTNER > ASSIGN ASSETS > grant ADMIN access > select ASSIGN PERMISSIONS

How To Add A Payment Method

• To enter a payment method for an ad account, navigate to the "Ads" drop-down > select "Billing" > fill out the Business Information
  
• Under "Are you an agency?" > select "No" > enter Billing Address (or select "Copy Business Information" if it is the same as the address listed
• Fill out the Card Number, Expiration Date, and CVC > hit "Save"
  

Step 3: Pixel Creation

Now let’s create your Pinterest Tag. 

Start by going to your Pinterest Business Center (pinterest.com/business/hub) > select Ads in the top navigation > then from the drop-down click Conversions. 

On the Conversions page, click Tag Manager > hit the red Get Started button > the Tag ID is now generated and can be located in the top right corner.

You're all set! For questions or support, email support@dealersunited.com.