How Dealers United Customers Can Drive Car Buyer Attention to Stagnant or Challenging Vehicles
Smarter Inventory Advertising. Real-Time VIN-Level Insights.
We’re excited to introduce InventoryIgnite, our newest product designed to revolutionize how you launch, optimize, and measure your digital advertising—down to the specific vehicle.
By aligning campaign performance with real-time inventory data, InventoryIgnite gives you full visibility into what’s working, what’s not, and what’s just sitting.
What is InventoryIgnite?
InventoryIgnite allows you to strategically drive car buyer attention to stagnant or challenging vehicles, helping you move those vehicles faster. You’ll get data at the VIN-level, as well as by make, model, and days on lot, helping you uncover which parts of your inventory are moving—and which need help.
Key Features and Capabilities
Targeted Inventory Focus:
No more broad, one-size-fits-all ads. Target up to 3 model lines or body style product sets of your slow-moving units with tailored campaigns that match your inventory strategy.
Hyper-Local Reach:
Our campaigns are optimized to reach potential buyers within a focused 15-mile radius, ensuring you connect with the right customers near your dealership.
VIN-Level Attribution
Measure campaign success by vehicle. Track exactly which cars are seeing engagement, how long they’ve been on your lot, and how your advertising is impacting that movement.
Real-Time Sync
InventoryIgnite pulls directly from your lot’s live feed, updating daily to ensure that the data you're acting on is as accurate and current as your inventory.
Your Dealership's Use Case:
Problem: Your digital ads are driving clicks—but your trucks are sitting unsold while sedans are flying off the lot.
With InventoryIgnite:
- Identify trucks with 45+ days on lot
- Launch a Facebook campaign targeting only those VINs
- Monitor results and compare time-to-sale pre- and post-campaign
- Adjust strategy in real-time based on VIN-level performance data
Submission Guidelines
Want to highlight a specific portion of your inventory for campaign priority? Just let us know during your Monthly Strategy Call or submit a request through the client dashboard.
You'll only pay the minimum ad spend of $15/daily per campaign, giving you complete control over your budget while accessing this premium feature. Each campaign can feature one product set, allowing for focused promotion of your most important inventory.
This product is tightly integrated with your current advertising workflows (no need for extra uploads or manual tagging!) Simply opt in via your Account Manager and we’ll begin syncing your inventory feed.
🚀 Get Started!
InventoryIgnite is built to help you spend smarter, sell faster, and make data-backed decisions like never before. By tying digital ad spend directly to unit performance, you gain control and clarity—right down to the VIN.
If you have questions or want to activate InventoryIgnite for your campaigns, reach out to your Account Manager or contact our support team.
Let’s ignite your inventory—and your results!