How to Submit an Email Marketing Campaign

🚀 Overview

This guide will walk you through every step of submitting a Dealers United email marketing campaign through our custom form—from selecting imagery and incentives to setting your launch date and call-to-actions. By the end, you'll be ready to submit a complete campaign request that our team can build and send on your behalf.

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📝 Before You Begin

• You’ll need access to your dealership’s logos, preferred images, and incentive details.

• Be prepared to enter information exactly as you want it to appear in the final email. All content will be used as-is.

• Allow at least 4 business days from submission to your desired send date.

Watch: How-To Submit an Email Marketing Campaign 

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🧱 Step 1: General Email Details

Setup the core elements of your email - subject line, send date, and more. 

1. Subject Line (optional)

   • Enter how you want the subject line as is, or leave blank to let our team write one for you

2. Dealership Website URL

   • Enter your homepage or primary URL

3. Select Brand Colors

   • Choose your email's (2) colors via:

     • Dropdown options, advanced hue selection, or direct HEX code entry

     • We recommend using your brand colors

4. Header Background Image

   • Ideal use: Dealership storefront, showroom, or lot photo

   • 📏 Image size: Minimum 690 x 395 pixels (high resolution recommended)

   • Upload or drag-and-drop your file

1. Upload Dealership Logo

   • Please upload your dealership's logo - preferred with a transparent background.

   • Option to include additional event logos

2. Headline Text

   • 35 character limit

   • Case-sensitive

   • Keep it bold and relevant, and all-encompassing of the entire email's content, i.e., "June Sales Event at ABC Dealership" or "Visit ABC Dealership Today & Save!" 

📫 Step 2: Footer & Launch Info

Build your footer and tell us when you'd like to send this campaign.

1. Dealership Info (for Footer) 

   • Full address (Street, City, State, ZIP)

   • Phone number

   
   

   

2. Email Send Date

   • Choose your desired send date

   • Note: Our team requires a 4 business day turnaround, therefore dates within (4) business days of submission are blocked on the form

3. Target Cities and ZIP Codes

   • Add your desired geographic targeting

📦 Step 3: Email Content Sections

Decide how many offers or messages you want in your email.

• You can build anywhere from 2 to 6 sections and choose between vehicle or non-vehicle (“other”) incentives

• For each section, choose between:

  • Vehicle Incentives

  • Other Incentives (i.e., service specials, events, or vehicle incentives you already have imagery for)

🚘 Vehicle Incentive Sections

Highlight specific vehicles with promotional offers. Enter vehicle details so we can pull matching images, add lease/finance terms, include offer end dates, and link to the relevant page on your site.

For each vehicle offer, provide:

1. Section Title

   • 50 character limit

   • i.e., "2024 Honda Prologue Touring AWD"

2. Vehicle Details

   • Use the dropdown to select Year, Make, Model, Trim so we can pull the matching “jellybean” vehicle images

A "jellybean" vehicle image is a transparent high-resolution image of a specific vehicle model/trim.

 

1. Background Theme

   • This will be behind the transparent vehicle image

   • Choose: Spring, Summer, Fall, Winter, City, Desert, Tropical, Mountain, or “Creative’s Choice”

2. Body Copy

   • 170 character limit

   • Include lease/cash offers, rebates, stock/VINs, etc.

   • i.e., "Check out our 2024 Honda Prologues! Only $229 for 36 month lease or 0% financing up to 72% months."

1. Offer End Date

   • Will display as “Offer Ends [Date]” at the end of the body copy

2. Disclaimers

   • Please enter ALL OEM disclaimers for dealership requirements

   • These will appear in the bottom footer area

3. Call-To-Action (CTA)

   • i.e., “Shop Now,” “See Offer,” “Get Started”

4. Destination URL

   • Direct to VDP or relevant landing page

🏷️ Other Incentive Sections

Use these sections for service promos, general offers, or custom messages. You can also use this section if you already have an existing vehicle image that you want to use with an incentive.

For non-vehicle offers or custom content, enter:

1. Section Title

   1. 50 character limit
   2. i.e., "We Sell Tires With A Price Match Guarantee"

1. Body Copy

   1. 170 character limit
   2. i.e., "Contact a service specialist to get them ordered now before stock runs out. We have loaner vehicles available. Offer ends 6/30/2025. 

2. Offer End Date (optional)

3. Upload Image

   • Can use assets from:

     • Your local files, Google images

     • Google Drive export folders (**only for Ultimate Package clients)

     • Screenshots of social/video content

     • Dealership service departments or specials

   
   

    A quick note about creative assets:
    If our team has created custom assets for your social ads, you’re welcome to reuse them in your email blast! Just reach out to your Performance Manager to request those files. Please note: we’re not able to resize or create brand-new custom creative for email campaigns at this time. To keep the product efficient and affordable for future use, we’re relying on automation. Custom creative work is not included for email marketing.

    

4. Disclaimers (if needed)

5. CTA Button

6. Destination URL

✅ Final Review & Submit

Before submitting:

• Review all sections for accuracy in text, spelling, logos, URLs, and imagery

• Check the final disclaimer box to confirm approval of all creative content

🚨 Once submitted, content is used as-is. Double-check before hitting that final “Submit” button!