Key Ratios and Sizes to Know for Dealers United "BYOA" Ads
"Bring Your Own Ads (BYOA)" are ads that the Dealers United Team will help setup for you, using creative you provide.
Depending on your social Ads package, we will launch up to 5 ads/month with creative you provide, provided the creative is already resized and requires no editing.
Please use the following Size Requirements to help you design your ad creative correctly:
Not sure how to resize or trim videos? We highly recommend using Canva, an easy-to-use design tool.
Creative Size Requirements for "Bring Your Own Ads":
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Meta (3 sizes recommended for all placements)
- 4:5 ratio - 1080 x 1350 pixels
- 1:1 ratio - 1080 x 1080 pixels (*required for Instant Experience "IE" ads)
- 9:16 ratio - 1080 x 1920 pixels
- Required file sizes: .mp4 or .mov for video, .png or .jpg for images
- Recommended video duration/length: 15 seconds or less
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TikTok
- 9:16 ratio - 1080 x 1920 pixels
- Recommended duration/length: 5-60 seconds (21-34 seconds recommended)
- Required file sizes: .mp4 or .mov - video only!
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Pinterest
- 9:16 ratio - 1080 x 1920 pixels
- Required file sizes: .mp4 or .mov for video, .png or .jpg for images
- Recommended video duration/length: 4 seconds - 15 minutes (within 30 seconds recommended)
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Snapchat
- 9:16 ratio - 1080 x 1920 pixels
- Required file sizes: .mp4 or .mov for video, .png or .jpg for images
- Recommended video duration/length:
- 3 seconds - 3 minutes (3-5 seconds recommended for standard commercials which are non-skippable)
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